Text - SMS Best Practices

SMS Guidelines

In order to ensure a successful SMS campaign, please consider the following guidelines when writing your text message.

S.H.A.F.T. : stands for sex, hate, alcohol, firearms, and tobacco. Any message content containing terms specific to any S.H.A.F.T. content is strictly forbidden on any number type and may result in blocking. 

The usage of any of the words below will be automatically blocked by the providers:

  • Vape
  • Juice
  • Ejuice/E-juice
  • E-liquid
  • Liquids 
  • Tobacco 
  • Smoke
  • CBD
  • Oil(s)
  • tincture
  • 420
  • 4/20
  • 4.20
  • Four Twenty 
  • Four20

The usage of any of the below words/verbiage needs to be avoided. If used, the campaign has a high chance of being blocked by the providers.

  • $$$
  • (^_^)
  • 100% free
  •  Act Now
  • Affordable
  • Amazing stuff
  • Double your income
  • Earn $
  • Earn extra cash
  • Eliminate debt
  • Free
  • Free Gift
  • Limited time offer
  • Make $
  • !!!
  • 100% free
  • Act now!
  • Discount
  • Double your income
  • E.x.t.r.a. Punctuation
  • FREE
  • Guarantee
  • Join millions
  • Lose weight
  • All-natural
  • Bargain
  • Best price
  • Lowest price
  • T e x t w i t h g a p s
  • No purchase necessary
  • URL Shortener links (ie bitly, tinyurl)

Example of Bad content: 

Click now to accept this OFFER $$$$ before it expires!!!!. https://urlshortener.com/?id=12345

Example of Good content:

Business Name – We can’t wait to see you again https://realurl.com


Using any of the above keywords puts the campaign at risk. It is possible that the message will not be delivered to the customers, including the test text message. 

**Not sure if the text is within the guidelines? Check with our Chat Support Team!