Marketing campaigns with offers.

Communication is key! Use our marketing engine to send out custom campaigns to your members including offers about your business.

A marketing campaign is a strategic marketing effort aimed at promoting a specific endeavour or goal on behalf of a company, brand, or individual. Marketing campaigns are designed to get consumers' attention in several ways, such as announcements, offers, and redemptions sent through SMS, push notifications, and/or email marketing. The ultimate goal of a marketing campaign is typically to increase awareness of an organization, bring in new customers and keep engaging with the existing customers.

Key advantages of promoting campaigns with offers or redemptions are:

• Attract attention to your business and increase brand awareness.
• Boost product sales and revenue during certain times of the year.
• Increase visibility among your customers.
• Enhance chances to convert one-time customers into loyal customers.
• Boost profit in an otherwise quiet period.
• Use seasonal and holiday campaigns to increase margins.

What type of offers or redemption rewards can you use in your marketing campaigns?

• Discounts in percentage.
• Cashback promotions.
• Free shipping.
• Bogos (applicable with Lightspeed retail only).
• Bonus points.
• Free products based on purchase condition.
• Point multiplier.

Keep in mind that the above-mentioned offers and rewards are applicable through many integrations and in-store businesses but some of them work for eCommerce businesses only and others for POS. 

The number one takeaway for creating effective promotional campaigns is to focus on creating an offer that incentivizes the outcomes you’re hoping for. Keep in mind this could include things other than sales, such as increased market presence, greater brand loyalty or an increase in long-term customer value!