How to set up a campaign for Tiers Birthday

Go to the Kangaroo Business portal and go to the Marketing section - All Campaigns.
Click on the Create A New Campaign button.
Select if the campaign is to be sent by Email, SMS, or Push. Prioritize email over SMS or SMS over email by dragging the priority up.
Choose the campaign to be sent to Targeted Customers.
Open the Audience Builder and toggle on the Birthday filter in the Auto Section to target the customers of this campaign.
Choose Customers tiers status from the drop-down list.
Choose to Attach an Offer if you want, and select an offer or reward from the list.
Enter the Subject of the campaign. For an announcement, fill out the body email section. If an offer is selected, the email section is imputed with the offer.
Click Send Immediately to send the campaign out and it will be running automatically from the backend each day.

The tier birthday filter allows a business to differentiate their tier customers and make them feel special on their Birthday. Engage more with the customers and make sure to keep them loyal to the business.