Marketing announcement with variables.

Variables can be used within automated marketing email messages to add customized details to your message. All variables are enclosed within curly brackets.

These variables are used when you are creating an email or using an email template to reach your customers only by announcements.

The variables available with Kangaroo are the below:

• The customer name: Make your email customized by addressing each email to your customers by name. This will make customers feel closer to the brand and valued.
• Customer point balance: Keep your customers engaged by sending them frequent updates about their point balance. They will be constantly reminded of their points and of your loyalty program.
• Customer amount: This variable will keep the customer informed of the amount they can get if they use their points. This will encourage customers to come to your store and use their points which will lower your liabilities but also increase the frequency of purchases of your customers.
• Referral link: Add the referral link in your emails and your text messages to encourage your customers to refer your business and be rewarded for it.  You can include the instructions for the referral program. Customers can earn points for every successful referral. It might be a simple variable but it will definitely increase your customer acquisition and retention.

You will see the variables appear in test emails. However, when the live email is sent to your customers the variable will be replaced by real values.