Customer segments.

Customer segments allow you to track clients by looking at different health indicators, and with that information in hand, you can act on it by reaching out directly to the different segments of your customers. Customer segments are measured by looking at purchases over various periods of time. How your business measures repeat or at-risk customers can surely differ from how another business is going to measure it, which is why customer segments in Kangaroo Rewards are definable.

The six customizable customer segments are:

• New customers

• Repeat

• Loyal

• Regular

• At-risk 

• Dormant

Tracking and Viewing

The reporting in the Business Portal includes a segment analysis of your customers. The information available in the segment analysis lists the number of customers in each segment and the percentage of total revenue each segment has generated, it also gives insights on the average transaction amount per segment.

Customer Segments are updated on Sundays.

Strategically Customer Segment Information

The customer segments can be applied in your marketing campaigns, so you can tailor campaigns to your customer segments. By creating special offers just for your at-risk customers, you have the opportunity to reach them before they slip into dormancy.

Why not keep your loyal customers loyal, by creating a campaign reaffirming how much you value them, and creating a redeemable coupon that’s only available to your most loyal customers? Or maybe turn new customers into regulars by nurturing them with customized messaging.

Don’t forget to always refer back to Customer Segments for more information on how to set them up.