Cash back earning E-Commerce.

Cashbacks are discounts in monetary value on the customer’s next transactions. How these cash back are applicable on Ecom platforms.

Customers can get cash back on their purchases online in different ways.

• Fixed cashback amount: The business can choose the amount of cashback the customer can benefit from by creating a redemption or offer in the business portal. The discount type will be a discount in currency.

In case of redemption, points will be deducted whereas offers do not require points. 

• Pay with your points: The business can set a redemption ratio, which means that customers can benefit from a cashback based on that ratio. If the redemption ratio is 50 points = $1.00 off customers can get for example $5.00 off if they have 2,500 points.

This option requires points.

• Instant cashback or Store credit on the transaction. The business can choose this option which allows customers to get a certain percentage of the total amount of their transaction in-store credits instantaneously.

For example, Earn 5% in-store credits for each transaction. If a customer makes a purchase of $100.00, he will get $5.00 in his e-wallet to use later

 

 

You need to keep in mind that only fixed Cash Back amounts have an expiration date. The business can choose when to make the redemption and/or offer expire. 

The other 2 options do not have an expiration date however the business can choose to put some limitations such as the minimum and maximum redemption allowed.