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Insights: Overview on the Kangaroo Business Portal App

The Insights feature on the Kangaroo Business Portal App provides a detailed overview of customer engagement and campaign performance. Through this section, businesses can access key metrics and analytics to track the success.

With Insights, you can view:

  • Customer Engagement: Data on how customers are interacting with offers, rewards, and promotions.
  • Redemption Rates: Statistics on how often offers and rewards are claimed by your audience.
  • Campaign Performance: Detailed results from SMS and push notification campaigns, helping you assess reach, open rates, and conversions.
  • Spending Trends: Insights into customer purchasing patterns and spending behaviors.

This information helps businesses understand customer preferences, refine marketing strategies, and optimize loyalty offerings based on real-time data.