---
title: How to set up customer tags
description: Tags allow you to segment customers and target them in the marketing campaigns, helping you send the most relevant offers to your customers. There are two ways to set up customer tags. The first way t
---
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# How to set up customer tags
Tags allow you to segment customers and target them in the marketing campaigns, helping you send the most relevant offers to your customers.
There are two ways to set up customer tags.
The first way to create customer tags is in the "**Customers - Tags**" section of your Kangaroo business portal.
- Log into the **Kangaroo Business Portal.**
- Go to the **Customers-Tags** section.
- Click on **Create Tag.**
- Create customer tag, tag abbreviations, and tag colors from the drop-down list
- Save
**The second way to create and APPLY customertags is on the Kangaroo terminal or via the merchant web app.**
- A customer needs to be logged in (with their phone number or email address). Via the tablet or merchant web app.
- Once they have logged in swipe their finger to access the keypad panel. From there tap the three dots on the top right corner of the panel for the employee menu (employees will be asked to enter their 4-digit pin).
- Select **Apply Customer tags**.
- From here select a **New tag** and create as many tags as desired and associate a color to it.
- Click **save** and then select which **tag** to apply to the customer's account.
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